Exlora is a cross-border trading group connecting premium Spanish producers with discerning Chinese consumers — led by extra virgin olive oil, paella and cava.
We are asset-light by design — we find the products worth importing, build demand for them on China's social platforms, and move them to the table.
We partner directly with family producers and estates across Spain — choosing quality and provenance over volume.
A content and affiliate engine that creates real demand on Xiaohongshu, Douyin and beyond — ritual and quality, told well.
From cross-border e-commerce to HoReCa, we move product through the channel that fits — and grow from there.
A focused set of categories where Spain has a genuine edge and Chinese demand is real and growing.
Prove demand with content and commission — capital-light, fast to learn.
Take the inventory and the margin once a category is proven.
Build the brand on top of demand we already own.
Exlora pairs deep China-side demand know-how with direct Spain-side supply relationships, under one cross-border vehicle.
A Spanish producer looking for China, or a Chinese buyer looking for Spain — we'd love to talk.
hello@exloragroup.com